This packaging project reimagines Always as a brand rooted in confidence, inclusivity, and clarity. The goal of the redesign is to destigmatize periods by creating a minimal, empowering visual system that feels approachable to all who menstruate, regardless of gender identity.
Through thoughtful messaging and simplified design, the system aims to make menstrual care more accessible, less intimidating, and free of shame, ensuring that anyone, anytime, can feel seen, supported, and comfortable reaching for the products they need.
